Many reasons exist for a business or public agency to pay for commercial interior design. In the case of retail spaces, a well-designed space may be more attractive to customers, getting more people to enter the store and persuading them to spend more time there. In other cases, a commercial interior design project may have goals such as establishing a theme that projects a particular corporate image. For example, a tech company may furnish its lobby with a contemporary theme to convey its focus on efficiency and the future also calculate the commercial rent, and a restaurant may opt for a particular design that is in sync with the cuisine it offers.